As any small business owner will tell you, one of the most important — if not the most important — factors for determining a business’s chances for success is its location, and that’s certainly no different when it comes to a Children’s Lighthouse school. Franchise site selection is something we pay extremely close attention to, and we make sure to work hand-in-hand with new franchisees to help them determine and build out a school location that sets them up for growth. Below are three franchise location criteria we use when determining the best place to start a new Children’s Lighthouse franchise.
The Right Demographics to Support Your Location
Success in any industry depends a great deal on who your best customers are and where and how they live. We’ll help you determine the right area for your new school by looking at its demographic data, which includes the number of families in an area, what the average income is, what the growth trends are, and more. We’ll also look at traffic patterns, other schools in the area, competing businesses, and more. This kind of information will be critical to determining where your new Children’s Lighthouse school should be located, and our real estate team is made up of experts who know just what to look for!
What good is a business if it can’t be easily accessed? It goes without saying that your new Children’s Lighthouse school must be easy to get to and beyond that, safe for children, parents, and staff to reach. As part of our site selection process for your franchise, we make sure all our schools are in neighborhoods that allow for easy, convenient, and safe drop-offs and pick-ups and that there’s plenty of parking available.
Visibility in the Community Is Key
One of the best ways to grow your business is to have it be seen by as many potential customers as possible. This is particularly true for a Children’s Lighthouse school because our buildings feature unique and memorable architecture that hint at their warm and inviting interiors. Our lighthouse towers and stone facades are signature and memorable elements of our schools, so we make sure they get seen by building new franchises in locations that are visible and easy to reach. Parents will feel good about dropping their children off at your school’s front door, knowing its exterior reflects a safe and loving interior environment.
Throughout the whole process of determining and building your new school, you can count on a protected search area, one that won’t be in competition with other Children’s Lighthouse schools, a site review package to assist you in assessing demographic data, a prototype design of your new school, to make sure it meets our standards for square footage, lighting, and more, and the guidance of our internal real estate team. Ours is a detailed and collaborative site selection process that guides you every step of the way.
To find out more about our location criteria for your franchise and how we help our franchisees build out the perfect school, get in touch today!